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How To Write Your Social Media Content For Your Local Audience
How To Write Your Social Media Content For Your Local Audience
Posted By - Gary Levesque
Category - Cape Breton Regional Municipality (cbrm) - Social Media For Business
You know how to write. But do you know how to adapt to changing trends in Social Media?
Most business owners use social media as a tool to increase brand
awareness, engage with ideal customers/clients & to generate more sales in
regards to their products or services.
While social platforms can be an asset to your businessʼs success, it can sometimes
seem overwhelming, which could be why many people shy away from creating
content & growing their brand online.
If you find yourself in that position of feeling overwhelmed when it comes to growing a brand
on social media, I have three helpful pieces of advice to share with you.
1.) Choose two platforms
- If youʼre a solopreneur & donʼt have a team built out, itʼs up to you to determine
what platforms you want to give your time, energy & attention to. If avoiding
unnecessary overwhelm is your intention, start by utilizing only two social media
outlets. Think of which platforms your ideal clients or customers are most likely
utilizing. Eventually, you can build out your brand to other platforms but right now,
your intention is to learn to be consistent on two that work best for you!
2.) Create your Content Compass
- A compass has four points, (N/S/E/W). Your social media content should fall
under four key points also. What four topics do you think you should talk about the
most? What topics would resonate with your ideal client or customer the best?
What topics help to build the know, like & trust factor? What topics help to clarify
who you are & what you do? When youʼve decided what your N/S/E/W is for your
content, when it comes time to post on social media, youʼll have an easier time
determining what you should share that particular day because for the most part,
it should connect with your content compass.
3.) Write your content with this formula:
  1. HOOK - Start off your post with a bold & intriguing headline! Make your ideal customer or client want to stop their scroll & read your content! Grab their attention with a few short words at the top of your caption.
  2. HIGHLIGHT - You can break this part of your content into three main bullet points. What story are you telling? What opportunity are you presenting? This is what theyʼre really reading your content for! Give value & be a thought leader. The highlight is connected to your content compass.
  3. CTA (call-to-action) - Push your ideal customer or client to continue interacting with your brand! If they liked your post, do you want them to comment about it? Is there a video you want them to go watch? Do you want them to book a call with you? Remind your people that you have more to offer them!
I would encourage you to take a photo or design a graphic & write a caption using
what youʼve learned in this blog post. Post it on your social media!
Feel free to reach out to me if you have any questions.
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